Executive Coach

What is Leader Coaching?


Coaching is about development! 

The International Coaching Federation (ICF) describes coaching as "partnering with clients in a thought provoking and creative process that inspires them to maximize their personal and professional potential."

Until recently, there has been a stigma associated with coaching.  In the past coaching was viewed as a negative intervention by some, where it was viewed as a sign of personal weakness.  This was especially true at the senior levels in organizations.

Today coaching is viewed as less threatening on a personal level and is typically woven into the fabric of leadership development.  For example, some organizations use coaching in a proactive way, pursuing a strategy described as a coaching culture for talent development purposes.  Organizations also proactively use coaching to help the newly promoted manager learn new skills and values in order to succeed in their transition to a higher level position.  Here it's important to recognize that there are different levels of leadership required as one moves up through the organization.

​The idea of proactively using a coach in today's highly competitive global business world is not different from what we see in today's highly competitive global sports world where it's typical to see a professional athlete with his or personal coach.  In golf and tennis, for example, a player may be working with two or three coaches on a variety of developmental needs:  developing technical skills, developing physical skills, and developing mental or emotional skills.  To extend this analogy even further...as one progresses from player - to coach - to general manager - the idea of being proactive in using a coach to learn new skills becomes critical to one's success.


Because coaching is a term that gets overused by many, it's important to recognize and understand that coaching is not:


​1.     Therapy / Counseling 

2.     Consulting

3.     Mentoring

Each of these interventions represent important options for people and organizations.  Certified coaches understand the difference between coaching and these options - and are able to separate and manage their application in the course of working with a client. 

Coaching Solutions

Coaching Solutions

As an Executive Coach, the process of coaching clients is highly individualized.  This includes:

      Coaching one-on-one (personal and executive coaching) 


      Coaching teams (team development) 


      Coaching organizations (groups and/or organization development) 

Typically Winsor uses the Hudson Institute's coaching process for one-on-one coaching applications - both personal coaching and executive coaching - pictured left.

For team coaching applications, Winsor typically leverages his leadership development and training background. Because team development is an application where change is required, a process orientation for managing the desired change is required.  For example, Winsor may suggest training teams using The Collaboration Game or The Ken Blanchard Companies' program, Situational Team Leadership, as a first step for establishing a process (or foundation) for coaching a team.

Organizational coaching typically falls into the category of performance consulting...and may deal with the issue of culture (development, change and the like).  

Benefits of ICF Credentialed Coach

Benefits of ICF Coach (pdf)